How to Supercharge Your Business Using Social Media

Social media marketing has evolved rapidly, and staying on top of new strategies is crucial for business success. Recent statistics show just how influential social now is:

Nearly 75% of adults in the US now use social media daily according to Pew Research.

A study by Statista found that over 90% of marketers use social media for marketing purposes in some way.

LinkedIn reports that companies posting at least once per week on LinkedIn see 40% higher engagement rates.

Here are some effective tactics today’s savvy businesses are using to leverage social media:

Optimize Your Profiles
Keep your business profiles optimized with high-quality, professionally edited photos and a polished biography highlighting your expertise and offerings. Consistency across profiles is also important for building credibility.

Curate Engaging Content
Gone are the days when purely promotional social posts worked. Your followers want value-added, informative content that educates and entertains them. Blog posts, how-to videos, case studies and infographics are popular.

Conduct Listenings Research
Use social listening tools like Mention and Awario to identify your audience’s key interests, concerns and influencers in the industry. Tailor your strategy based on these insights.

Run Targeted Ads
Social platforms allow you to laser-target ads based on demographics, location and interests. Carefully craft your messaging and budget to generate high-quality leads from social ads.

Partner with Influencers
Identify social media personalities with aligned audiences. Provide influencers with sponsored content resources for organic posts promoting your brand.

Measure Performance
Social media management platforms like Sprout Social make it easy to track metrics like followers, engagement and conversion funnels. Analyze data to optimize campaigns.

By thoughtfully incorporating these tactics into your marketing mix, you can unlock the true potential of social platforms for lead gen and sales. Your business will reap the rewards for adopting an ongoing social media strategy.